& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] fans watched World Cup in Brazil today entered a digit number of days countdown. To pay attention to two around the World Cup business competition. World Cup, is the world sports brand arena. Germany Adidas is the official ball of the contest providers, but also boots and traditional market leader jersey. However, this summer, the Unit Cheap air jordan 12 taxi for sale online free shipping ed States, Nike sponsored more top players to challenge Adidas. Nike sponsored more top players to challenge Adidas Adidas since 1970, it has been a previous World Cup official ball supplier, with the World Cup sponsorship contract was extended to 2030. World Cup, Adidas sponsored a total of Spain, Argentina and Germany and other nine teams. It is estimated that with the World Cup, Adidas sales in cheap jordans online the football field this year will reach 2 billion euros, marking the company's new high. Adidas Baodaobulao, but rival Nike to be outdone. It is reported that Nike will be 32 finalists among the 10 teams team to provide equipment, including hosts and favorites Brazil. Nike expects sales this year in football for 1.5 billion euros. In addition, Nike also signed the Portuguese star C Luo and many other cheap jordans for sale mens football celebrity endorsements; Adidas signed only three endorsement Argentina star Lionel Messi and other players. Hill Dickinson career as sports Counsel Kevin Carpenter: Lionel Messi plays for Barcelona, ??the team equipment provided by Nike, but Messi endorsement Adidas, Adidas is the sponsor of the Argentine national team. Therefore, both from the perspective of commercial and legal point of v Cheap air jordans for sale iew, this situation is very embarrassing. analysis, Adidas as the official sponsor of the World Cup, accounting for a significant business advantage, Nike wanted to come from behind, need innovative marketing ideas. 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